Volkswagen ID.Hub

Background

The goal of this project is to help Chinese consumers gain a deeper understanding of Volkswagen’s electric vehicles through this official platform.

The platform showcases everything from concept cars and Volkswagen’s MEB electric vehicle technology to the continuous release of new car information. It also provides a range of community services, fostering interactions both between Volkswagen and its consumers, and among consumers themselves.

Establish a direct relationship with consumers via this official platform.

Content Structure

UI Research

After conducting visual research on luxury brands and content‑first apps, we locked in this card design, combining simplicity and clarity in mobile UX/UI, making it highly suitable for content‑driven experiences.

We chose this UI card design for its simplicity and ability to unify diverse content, ensuring a consistent visual experience. With high-quality, dynamic images of Volkswagen ID cars and brand guidelines emphasizing clarity, the design effortlessly balances text and visuals.

These factors made this card the perfect solution for a clean, content-first mobile experience.

Finalised Structure

A finalized, robust structure integrating both UI and content-first UX.

Brand UI Guideline

Draft Look

Animation & Motion Design

Final Design