HiI'm Liling, a London based product designer with senior experience across luxury e-commerce, global automotive, and technology brands, delivering end-to-end digital products. Strong expertise in user interface, wireframing, prototyping, UAT, data-driven optimisation, and new feature development. Proven track record of building scalable design systems and product foundations aligned with brand guidelines and tonality, while collaborating closely with product, engineering, and commercial stakeholders to drive measurable business impact.
Previously a Digital Art Director in advertising, leading creative campaigns for BMW, Porsche, MINI, Samsung, and HUAWEI. Brings a deep understanding of UI, brand tone, and visual storytelling into scalable, conversion-focused product design.
