I’m a Product Designer and Creative Art Director based in London, with over 10 years across luxury e-commerce, automotive and technology brands, delivering end-to-end digital products.
I’m currently Senior Product Designer at PUIG, working on Penhaligon’s, L’Artisan Parfumeur and Uriage. Before that I was Senior Art Director at Ogilvy on Huawei, Group Head of Art at Cheil on Samsung and Volkswagen, Senior UI/UX Designer at Serviceplan on BMW and Porsche CRM, Senior Digital Designer at VML on BMW and MINI, and Digital UI Designer at Interone on BMW, Bosch and Canon.
My work centres on wireframing, prototyping, UAT, data-driven optimisation and new feature development — building scalable design systems and product foundations aligned with brand guidelines and tonality, working closely with product, engineering and commercial teams to drive measurable business impact. Coming from advertising, where I led creative campaigns for BMW, Porsche, MINI, Samsung and HUAWEI, I bring a deep understanding of UI, brand tone and visual storytelling into conversion-focused product design.
Alongside product work I’m a documentary and fashion photographer, with a focus on religious culture, public health, and women and girls’ issues. After many years visiting Tibetan regions I document and explore religious practice, paying particular attention to cultural erosion and the preservation of minority traditions. The work has shown at the London Contemporary Art Fair, VENICE CANVAS, the Julia Margaret Cameron Award and the Arte Laguna Prize, and was written up by It’s Nice That and ITSLIQUID.
